Giorgio and Mauro know each other for more than 20 years. Back then, Giorgio was already singing on stage and writing his own melodies. Fast forward and this beautiful collaboration has happened. 

Giorgio, along with music artists Luca L. and Luca N. have wrote a beautiful song that will make you relive the typical Italian summer fling (aka "tormentone" by the locals). The song has refreshing and likable sounds; so much that I will dare you deny that it gets stuck the first time around you will listen to it!

 This latest collaboration between Giorgio, Luca & Luca was so successful, that the trio has joined to form iClap, a creative group helping commercial brands and startup getting their sound right, Italian style!

THEME SONG

 

Viaggio in fondo al cuore

by www.iClap.it
Written and performed by Giorgio Aureli, Luca Lugli, Luca di Nunno.

 

MUSIC VIDEO

 When we were thinking about this video, we wanted something that had the following elements: a car, a travel across Italy starting from NY, farm to table, and friendship. We ended up creating a video that mimics the footprint of the Car to Farm itinerary, which began in NYC and ended in Italy. 

Written by Mauro Clerici and Giorgio Aureli
Song "Viaggio in Fondo al Cuore" by Giorgio Aureli, Luca Lugli, Luca di Nunno
DIrected by marcello baio (for www.prodigys.it

 

BEHIND SCENES AND INTERVIEWS

When Giorgio and I were thinking about this video, we wanted something that had the following elements: a car, a travel across Italy starting from NY, farm to table, and friendship. The first idea was of me entering a store front in NYC and walking out to suddenly find myself in Italy with Giorgio and band. At the end we filmed a few versions and I ended up flying over to Milan to film with the guys in both recording studio and a local food garden.

 

 

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